My partner and I compliment each other perfectly, but as the expression goes, he brings the steak, and I absolutely supply the sizzle, however my partner Pat is an easily smart man, with a lot of great ideas, however his struggle in trying to communicate these ideas to other people! So for our show he does most of the writing, and the heavy lifting of making the program, and I am the host, the one with flair, who makes the show come to life each day.
And I also handle all the SEO and show promotion through the website, which is one of the main ways to grow our listenership… There are so many unusual facets to SEO I know that I spend as much time on that as I do finally working on the actual show episodes.
There are so many unusual platforms for hosting and streaming podcasts and shows, and I need to make sure the setting, the visibility, the web design, and the SEO is slim for all of them. Without fantastic SEO then your show stays at the bottom of the search results page, and all of us all think what that means! How often do you entirely make it to the bottom of the search results page? Tightening up that SEO, which is not a one-time thing however an ongoing process you need to job on yearly, is what helps bring you to the top of the results page. My partner needs to focus on the big picture, and keep writing great material, and I will keep using SEO to get more people to spend money paying attention to us.