Then the SEO, PPC as well as link building just drove traffic to our site.
I embrace the idea that each of our customers has the ability to directly as well as particularly interact with our Heating as well as A/C company. It’s an aspect of how I do business as well as is fundamental to what I believe in. The days of just passing out supplier cards as well as hoping for the best are just no longer possible. Just having a website that does nothing but act as an electronic pamphlet is not enough either. This week’s online marketing has evolved with a number of really great tools. These tools are able to raise as well as sustain any Heating as well as A/C business. While it is fundamental to be ethical, expert as well as do wonderful work, online advertising can leverage all of those qualities into more business. I found this out after our Heating as well as A/C dealer’s growth ended up plateauing for too long. So, I took a hard look at how the two of us were advertising. We were woefully behind the times. I made an appointment with a digital marketing supplier as well as was amazed with the potential. Through web design as well as search engine advertising, they turned our online platform into a supplier generator. Our website was no longer some sort of static pamphlet. We had people engaging us as well as we were now able to actually capture these interactions. Then the SEO, PPC as well as link building just drove traffic to our site. The customers are online as well as they are on search engines looking for services like Heating as well as A/C. So, I am glad as well as glad to be meeting them there now. It’s only been about a few months but the two of us are excited with the direction online as well as digital advertising is taking us.